The story
HowAboutWe made members open with a date proposal — “How about we… go bowling at midnight” — putting the actual date at the center a decade before Breeze and Thursday tried the same. Match Group bought it mainly for its content arm and shut the dating product by 2016. Every date-first app since owes it a citation.
What it did well
- Genuinely original date-first mechanic
- Encouraged real-world meeting
- Smart brand voice
Why it faded
- Shut down after Match acquisition
- Ahead of its market
- Never reached scale